Overview - The Problem
Addy-Logistics is a logistics ride-hailing startup that enables intrastate and interstate delivery of items. The A-Logistics application enables customers to request rides at the comfort of their homes allowing more convenience.
Addy-Logistics is a logistics ride-hailing startup that enables intrastate and interstate delivery of items. The A-Logistics application enables customers to request rides at the comfort of their homes allowing more convenience. Developed an MVP (minimum viable product) and ready to scale the application dependent on the business decision.
The Problem
Customers find it difficult to visit a place physically to get an item due to busy schedules and heavy traffic.
- Busy Schedules
- Heavy Traffic
My Role
- Worked collaboratively and managed a tech team of 11 (2 Backend, 2 FrontEnd, 1 Product Designer, 1 DevOps, 2 Android Developer, 1 iOS Developer, 1 QA Tester, 1 Product Manager). Had daily time-boxed stand-up meetings, sprints, sprint reviews, and retrospectives.
- Ran different Google Forms to confirm and discover more information about target needs. In one of the first Google Forms, I’ve gotten +100 answers in 7 days without any massive web campaign.
- Created Wireframes using Pen and Paper & Whimsical
- UI competitive analysis of similar Logistics applications ordered via the application to meet the actual drivers and interviewed 3 Logistics Drivers.
- Tested the prototype with final users in Nigeria.
- Product Presentation, Group training, and Created Training manuals
- Project management to ensure product was delivered within the agreed timeline using Scrum techniques and Excel for Project Management.
The Process
User Research
I didn’t have the opportunity to interview, physically, as many people as I would have loved to, as a result of the nationwide lockdown at the time. But I made use of people available around me and equally conducted a few virtual interviews. I asked a couple of questions and eventually created a couple of User Personas based on the interviews.
Project Goals
- User Convenience and Maximum Satisfaction
- Shipment Request Optimisation
- Business Expansion
- Data Analytics Repository for Making Business Decisions.
The Solution
Provision of a Digital Application to automate the shipment request process, driver assignment and customer fulfilment approach.
- Convenience
- Cost Savings
Admin Features
Just to mention a couple of features on this app. They include;
- Registration & Login
- Zone Setup
- State Setup
- City Setup
- Driver Setup
- State to Zone Mapping
- City to State Mapping
- Price Configuration Module for Intrastate
- Price Configuration Module for Interstate
- Create IntraState Shipment (Pickup and Destination State and City)
- Create Interstate Shipment (Pickup and Destination State and City)
- Admin Assign Shipment
- Admin Driver Real-Time Tracking
- Shipment Status
- Push notifications Via Email
- Shipment Overview & History
- Operations & Financial User Permission Groups
User Web & Mobile Features
Just to mention a couple of features on this app. They include;
- Registration & Login
- Shipment Creation (Customer Information, Shipment Information)
- Shipment Status Notifications via Email
- Card and Cash Checkout Payment
- View Shipment History
- Receive Notifications via In-App and Email
Driver Mobile Features
- View Shipment Assigned
- View Shipment Details (Customer Information, Shipment Information and Payment Information)
- Shipment History
- Start Trip
- End Trip
Product Requirement Document(PRD)
I created a PRD for the project. It included a detailed explanation of the project, features I felt users would love to see or have on the app. Profiled certain potential users and included speculative data about them.
Project Timeline Snapshot
Product Specification Snapshot
Project Scope Document Snapshot
Low Fidelity Wireframe
High Fidelity Wireframe
Business Impact
Outcome
- To Increase business efficiency above 50%
- Beta Testers mentioned that the application was beautiful and simple to use.
- The Business team was satisfied with how the pricing module was implemented to suit their business pricing module.
- Delivered Training for Lagos State Logistics Heads using a Train the trainer approach.
- Simplified the business process by digitising the way customers request rides with convenience.
Business Metric Measured
- Monthly Recurring Revenue
- Average Revenue Per User
- No of Successful Shipment Transactions
Customer Metric Measured
- Daily Active Users
- Churn Rate
- Bounce Rate
- Net Promoter Score
- Customer Satisfaction Score
Growth Metric Measured
- AARRR (Acquisition, Activation, Retention, Referral & Revenue)
Application Link
Android - https://play.google.com/store/apps/details?id=com.addy.user.production&hl=en&gl=US
IOS - https://apps.apple.com/ng/app/addylogistics/id1525826058
